Meet the jiggers, jolliers, fettlers, casters and decorators whose traditional skills and craftsmanship go into creating every beautiful piece of handmade and hand decorated Emma Bridgewater pottery. Join an inspiring and enlightening tour of our atmospheric Victorian factory in the heart of the Stoke-on-Trent Potteries to discover how a lump of clay is transformed into our familiar shapes and patterns.


Come and see even more pottery being made at Emma Bridgewater on our fascinating Factory Tour – FREE of charge!

  • Monday to Friday – 10am, 11am, 11.30am and 1.30pm* (*no 1.30pm tour on Fridays
  • Tours lasts approximately one hour
  • Suitable for children aged 5 and over
  • For school and group visits please click here
  • Wheelchair accessible –  please get in touch on tel: 01782 201328 if there is anything additional we can do to make your visit as enjoyable as possibleHere is our Emma Bridgewater Factory – Access Statement for more information. If there are three or more wheelchairs in your group, please let us know so that we can make arrangements to show you around our historic site together.
  • Maximum of 10 people per tour for health & safety reasons
  • Please check our opening times for dates when factory tours are not available.
  • BOOK ONLINE by clicking button below – if the date you are interested in is “greyed-out” this means that date is fully booked so please select an alternative.

What our visitors think

``The tour guide was absolutely brilliant in her job and she was very informative about the different departments at Emma Bridgewater. It is very surprising how much work goes in to making pottery.``- Paula G (TripAdvisor)
``Factory tour was very informative and even got a chance to 'try' and mould a plate.``- Suffolkgirl25 (TripAdvisor)
``The tour doesn't take too long which is nice and the people working there are extremely friendly; they even let us have a go at certain aspects of the making process. It was really interesting to see how the pottery is made and you can see they are all individually made with no machines in sight!``- EmmaL (TripAdvisor)
``We took the babies to the decorating studio to get their handprints onto some pottery The staff were amazing and ensured we got perfect hand and foot prints every time. Patient and friendly and could not do enough for us.``- MrsBard300814