Meet the jiggers, jolliers, fettlers, casters and decorators whose traditional skills and craftsmanship go into creating every beautiful piece of handmade and hand decorated Emma Bridgewater pottery. Join an inspiring and enlightening tour of our atmospheric Victorian factory in the heart of the Stoke-on-Trent Potteries to discover how a lump of clay is transformed into our familiar shapes and patterns.


Come and see even more pottery being made at Emma Bridgewater on our new Factory Tour!

  • Monday to Friday – 10am, 11.30am and 1.30pm* (*no 1.30pm tour on Fridays
  • Tours lasts approximately one hour
  • Adults £2.50 (redeemable against shop purchases over £12.95)
  • Under 16s free but must be booked a place (for schools bookings please click here) Suitable for children aged 5 and over
  • Wheelchair accessible –  please get in touch tel: 01782 201328  to book this place or if you have any other any other requirements we can help withHere is our Emma Bridgewater Factory – Access Statement for more information.
  • Maximum of 10 people per tour for health & safety reasons. For group bookings please click here
  • Please check our opening times for dates when factory tours are not available.
  • BOOK ONLINE by clicking button below – if the date you are interested in is “greyed-out” this means that date is fully booked so please select an alternative.

What our visitors think

``The tour guide was absolutely brilliant in her job and she was very informative about the different departments at Emma Bridgewater. It is very surprising how much work goes in to making pottery.``- Paula G (TripAdvisor)
``Factory tour was very informative and even got a chance to 'try' and mould a plate.``- Suffolkgirl25 (TripAdvisor)
``The tour doesn't take too long which is nice and the people working there are extremely friendly; they even let us have a go at certain aspects of the making process. It was really interesting to see how the pottery is made and you can see they are all individually made with no machines in sight!``- EmmaL (TripAdvisor)
``We took the babies to the decorating studio to get their handprints onto some pottery The staff were amazing and ensured we got perfect hand and foot prints every time. Patient and friendly and could not do enough for us.``- MrsBard300814