Shopping at the Stoke Factory

Our Gift Shop is where you’ll find all of our current ranges of pottery plus our growing ranges of non-pottery items such as bedding, stationary, glass, tin, melamine and enamelware plus beautiful stationery, books and gifts.

Our Factory Shop is a constantly evolving treasure trove of Seconds and Discontinued Emma Bridgewater pieces in our most popular patterns and  ranges at very discounted prices, as well as occasionally highly desirable sample too.

SPECIAL OFFER – Shoppers’ tour, breakfast + 15% OFF!

Get ahead and make Christmas shopping a treat with our great November offer. Book a 10am factory tour for any date before 24th November and enjoy :

  • a look behind-the-scenes and see how we make all of our handmade and hand decorated pottery
  • your choice of delicious cooked breakfast  from our daily specials served on Emma Bridgewater pottery in our cosy cafe, warmed by a polka dot Aga
  • 15% off in the gift shop* on our latest ranges and beautiful new products (*some restrictions apply – not applicable on electronic goods, gift vouchers, Collectors’ Club membership, charity goods or seconds products)

What is the difference between “first” quality and “seconds” products?

All Emma Bridgewater pottery is inspected before it leaves our factory. As all of our pieces are handmade, some items may contain small faults. We classify these items as “seconds”. When an item is classified as a second the fault may be in the finish, the decoration or the shape.

The faults are not structural, so each piece still functions as intended and is usable. The fault will be marked with a black or red pen, but don’t worry this will easily wash off.