Emma Bridgewater began in 1985, after Emma tried and failed to find a birthday present for her mum. “I was looking for a really special cup and saucer, but everything was either too formal or too clunky. That was my eureka moment. I realised there was a gap in the market for pottery that was beautiful and practical – pottery for a relaxed, colourful, mismatched life.”

Today Emma Bridgewater Ltd is run by Emma and her husband Matthew Rice, and our designs come from both of them. We’re very much a family business and a lot of our ideas come from Emma and Matthew’s everyday life with their four children.

All our pottery is made in our own factory Stoke-on-Trent, the traditional home of British pottery, and we’re proud to be one of the largest employers of potters in the area.